When the target is to get more sales - and the right kind of sales, improving the competence is often the best way to achieve results. But is your salesperson or retail dealer motivated by your company’s product training?
The retail dealer net is a challenging target group for training to the suppliers. 100% completion of the training can’t really be obliged – if you become too bossy, there are always new competing products and suppliers waiting behind the reseller’s door.
Sales support, current and good quality product training, and the right training tools and channels are better and more fruitful motivation methods. Electronic training and communication in the sales channel, the support services for launching events and the actual sales training in an online environment offer efficient tools for promoting the growth of sales as well as improving the retail dealer’s competence.
And the online trainings work. Many of our account companies have shown this in practice by putting the large part of their product trainings online with excellent results. The retail dealers learn – high usage rate and positive feedback tell about good learning results.
The clear advantages of the online training are its rapidity, measurability and verification. With the help of Prewise Gimlet LMS it is easy to follow up the progress of training, the comprehension of information and the development of the retail dealers’ competence. At the same time we get also instant real time data of the competence’s possible dead areas. This way training and other measures can be better allocated.
The tougher the competition gets in the sales field, the more attention should be given to the training’s motivation factors, the training’s efficient accomplishment and the knowledge’s adoption.
Prewise is actively developing new solutions to customers’ business needs. In September we launched a new product, Prewise Gimlet Challenge, which is a platform for social learning utilizing the concepts of social media and playing. It encourages the user to learn, to cooperate and to share knowledge in the form of competitions and games among other things.
From this autumn’s newsletter you can once again read about our new client projects, our products and services. If you became interested in something or you want more information, we will gladly pay a visit and tell you more about our products and solutions. Let’s be in contact!
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Jari Mäkelä
Account Director
Prewise Finland Oy
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