Prewise and Veikkausliiga start collaboration
Prewise and Veikkausliiga have agreed on a collaboration which will make Prewise one of Veikkausliiga’s principal partners. In the future, the parties will cooperate in developing Veikkausliiga’s digital communications and marketing packages into more efficient and productive services for football audiences.
– Veikkausliiga’s attraction has been growing for the past decade and it has developed into a genuine top football league. Veikkausliiga is also an extremely strong media that provides us with an interesting and versatile sports marketing program, which will be transmitted directly to us through the collaboration and will bring us substantial advantage when developing our own business operations. The starting point for the collaboration is joint engagement in long-term, systematic, measurable, and active operations of marketing communication that benefit both parties, says Prewise Finland’s Managing Director Timo Raaska.
- Prewise is a growing and highly respected company, but still relatively unknown to the larger audience. Therefore, raising our profile within Prewise’s target groups is, along with developing services, one of the main contents of our collaboration agreement. The company will be highly visible in Veikkausliiga’s various connections. We are excited and our own vision of building Veikkausliiga into Finland’s most attractive sports brand needs the support of companies like Prewise, says the Managing Director of Veikkausliiga, Jan Walden.
- The values that both organizations hold are very much alike and the process and goals of the collaboration sit in nicely with Veikkausliiga’s corporate culture with its emphasis on energy and proactiveness, Raaska continues.
- Prewise has acted as Veikkausliiga’s service provider for online services for several years now. It’s great that this collaboration agreement gives us an opportunity not only to improve our present tools into even better ones, but to generate new services in, for instance, the mobile channel. Despite the growth we’ve seen in the number of visitors on our web pages, we will continue to develop our online services in order to keep on serving the audience interested in football as well as possible, says Veikkausliiga’s Sami Verno.
For more information on Veikkausliiga, go to www.veikkausliiga.com
Text: Jaana Raaska
Picture: Veikkausliiga