The customer satisfaction survey, which we carried out during the summer, produced much valuable feedback that we can use to develop our activities. Once again, the question of communication and distribution of information emerged as the number one issue, with requests for closer communication between our customers and us predominating.
Despite the Internet, mobile phones and e-mail, the issue of communication is in need of constant attention. We are of course delighted that customer projects generate interest and that we are asked for more facts on the kind of situations where information marketing has been of genuine benefit.
When you do get feedback, you need to react to it. Once a month, Prewise Newsletter collates current issues and relates general background facts on the more interesting trends in e-training and e-communication. I hope these articles will be of benefit when you encounter similar situations in your own organizations.
The second pleasing feedback from the customer survey was the positive reaction to the concept of information marketing. People have shown great interest in our business-oriented approach to e-training and to the boosting of competence. In just about every organization, the producer and the recipient of the information have entirely different levels of motivation. From the point of view of management, mobilizing strategy is a very important issue, while workers, on the other hand, generally feel quite alienated from such matters in their daily duties.
Effective information marketing is needed to remedy the situation. New messages and operating models must be put into practice energetically and their adoption in the workplace must be measured. E-training provides an unbeatable method for implementing the process.
I hope you will find this Newsletter informative.
Best wishes for the autumn,
 |
Timo Raaska
Managing Director
Prewise Finland Oy |